Denis O'Brien brought traceability and standards expertise to Digital Transformation & AI Awards 2025
In a rewind to the Digital Transformation & AI Awards 2025, Denis O'Brien, Director of Standards and Solutions at GS1 Ireland, served as a member of the judging panel, bringing expertise in standards-based traceability systems, global supply chain standards development, and cross-sector digital implementation gained across food, healthcare, and manufacturing industries. As co-chair of the global committee that produced the latest Global Traceability Standard and recipient of the international GS1 People Make A Difference award for his TrackVax work, O'Brien contributed internationally recognised standards leadership to the evaluation of Ireland's most ambitious digital transformation initiatives.
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