Revisiting the Digital Transformation & AI Awards 2025, Maria Svejdar, Head of Retail at GS1 Ireland, served as Judging Coordinator across a programme that recognised Ireland's leading innovators in technology and digital excellence at the Royal Marine Hotel, Dun Laoghaire on 19 June 2025, spanning over 40 categories in digital transformation and artificial intelligence. Bringing more than 25 years of commercial experience across B2B, technology, retail, and consumer goods, Svejdar oversaw an independent expert panel drawn from academia, enterprise technology, and industry leadership to evaluate entries across one of Ireland's most expansive awards programmes in the digital sector.