Coca-Cola has reshaped its leadership team to accelerate digital transformation and enhance operational execution across global markets. 

The company is introducing the role of chief digital officer to unify digital strategy, data, and operational excellence (OPEX). Sedef Salingan Sahin, president of the company’s Eurasia and Middle East operating unit, will assume the position and lead the integration of Coca-Cola’s digital network.

Henrique Braun, incoming CEO, said, “The chief digital officer position is a pivotal new role for our future. Sedef’s proven leadership will help shape how we digitalize the enterprise end-to-end, and over the next several months she will assess how to organize the teams responsible for digital across the enterprise to help strengthen execution, simplify how we work, and enable us to deliver for consumers with greater precision and speed.”

Alongside the new digital leadership, Coca-Cola is creating two market groupings focused on Asia, Africa, and the Middle East. Sanket Ray will oversee India and Southwest Asia, while Claudia Lorenzo will lead Eurasia and the Middle East, ASEAN, South Pacific, and Africa. Braun highlighted that both bring “deep regional experience and established leadership, which will be critical as we seek to tap into the immense growth potential we see across the markets they will lead.”

Customer and commercial leadership responsibilities will transition from John Murphy to Manolo Arroyo, who becomes EVP and chief marketing and customer commercial officer. These moves aim to align operational leadership with digital initiatives and strengthen execution across markets.

The appointments take effect on 31 March 2026, positioning Coca-Cola to modernise enterprise-wide digital capabilities and respond to evolving consumer and market demands.

Discover how Coca-Cola is embedding digital transformation at scale across global operations in the full article.

(Photo credits to James Yarema’s official website)