NexAI Solutions, a Tullamore, Co Offaly-based provider of AI-powered digital marketing software, has announced a single platform for search optimisation, paid advertising, content, social media and lead tracking for Irish businesses. The offer matters to the sector because it targets firms that run these activities through separate tools and workflows.

As stated in NexAI’s website, it operates from Ardan, Tullamore, with services spanning AI-driven SEO, pay-per-click advertising, social media marketing, content creation and marketing automation with CRM integration. It is listed as the Irish partner of Leadmetrics, which describes its software as one platform serving four markets.

According to the press release, in search the platform covers keyword analysis, on-page, off-page and technical SEO, content strategy and local SEO, including Google Business Profile optimisation, and it adds what it calls AI search optimisation for businesses seeking visibility in AI-powered search experiences.

For paid advertising, it offers AI-assisted campaign management and performance marketing aimed at lead generation, with a lead management function that tracks enquiries, monitors interactions and moves prospects through conversion.

Content and social media tools cover AI-assisted generation, publishing and scheduling, while a unified digital media interface and a mini CRM provide asset management, reporting and lead and interaction tracking.

The company says AI agents help develop and implement marketing strategy, a model that, as stated in Leadmetrics’ own materials, has AI doing the execution with humans staying in control.

NexAI Solutions says the platform can reduce marketing time and costs by up to 70%, a figure that depends on business requirements, existing workflows, implementation and campaign performance.

The announcement names no client, deployment or independent result, so the claims remain the company’s own.

The structural driver is tool fragmentation in digital marketing, where SEO, advertising, content, social and lead tracking often run in separate systems, which platforms like this aim to consolidate.

For the sector, the offer shows AI marketing software being sold to Irish businesses as an integrated platform, with execution handled by AI agents and results still to be demonstrated through named deployments.