Laya Healthcare was shortlisted for the AI Innovation of the Year Award at the Digital Transformation & AI Awards 2025, put forward last year for an artificial intelligence solution that tackled one of the healthcare insurance sector's most persistent and costly operational challenges through a purpose-built combination of computer vision and machine learning.

The OFWA product was developed to identify fraudulent, wasteful, and abusive outpatient claims with a level of accuracy and speed that manual review processes could not match. Deploying vision models to interpret and validate claim documentation, the system improved optical character recognition accuracy by 20 percent, reduced the volume of fraudulent claims progressing through the pipeline, and accelerated overall processing times. It produced outcomes that benefited both the organisation's cost base and the experience of legitimate claimants whose claims moved through the system more efficiently as a result.

The AI Innovation of the Year category recognises initiatives that demonstrate transformative creativity, scalability, and measurable impact, with judges assessing entries on the strength of the innovation itself, the evidence of real-world results, the solution's potential to scale across different contexts, and its contribution to broader societal goals including ethical AI development. Laya Healthcare's submission addressed each of those dimensions, presenting a solution designed to grow and adapt as fraud patterns evolve and as the organisation's operational needs change over time.

What distinguished the OFWA product within the shortlist was the clarity of its impact case. The combination of improved accuracy metrics, demonstrable fraud reduction, and accelerated processing gave the judging panel a well-evidenced picture of a solution that had moved beyond pilot stage into sustained operational deployment, with the scalability and adaptability to underpin Laya Healthcare's longer-term position as a leader in AI-driven healthcare efficiency.

The Digital Transformation & AI Awards recognises organisations driving meaningful and evidence-based innovation across Irish enterprise. Laya Healthcare's inclusion on the shortlist placed it among the cohort the judging panel identified as setting a credible standard for responsible, high-impact AI application in Ireland's healthcare sector.

For more information on finalists, past winners, and judging insights, visit the official Digital Transformation & AI Awards website.