Malaysian real estate investment firm Pelaburan Hartanah Berhad (PHB) is advancing its digital transformation by implementing GROW with SAP, a cloud-based enterprise resource planning (ERP) solution designed to unify core business operations.

The platform addresses ageing and fragmented systems while streamlining workflows and enhancing operational oversight.

“It was clear that we needed a unified digital backbone that could eliminate inefficiencies, reduce compliance risk, and help us manage our growing portfolio with greater agility,” said Mohamad Damshal Awang Damit, PHB Group managing director and chief executive officer.

GROW with SAP provides a standardised framework and integrated tools to connect finance operations with contract and lease management. The platform delivers real-time insights, automated compliance with Malaysian accounting standards, and improved data accuracy, enabling faster and more informed decision-making.

“With GROW with SAP, we are making a strategic investment in our future, connecting finance and real estate operations through one intelligent cloud platform,” Damit added.

Vipin Chandran, managing director of SAP Malaysia, noted, “PHB’s decision to adopt GROW with SAP underscores how leading organisations in Malaysia are embracing cloud innovation to stay ahead. With GROW with SAP, PHB gains the agility, resilience, and intelligence needed to drive sustainable growth in a competitive real estate industry, all while strengthening transparency and operational control.”

PHB plans to go live with the new platform by January 2026. Future ambitions include leveraging AI-driven insights and automating processes such as Procure-to-Pay, further strengthening operational efficiency and scalability.

Discover how PHB is transforming real estate operations with cloud-based intelligence and automation in the full story.