Earlier this year, Salesforce was recognised with the Best Use of AI Award at the Digital Transformation Awards 2025, celebrating its innovative Partner Agent solution, a virtual assistant powered by Agentforce AI that is transforming support across the Partner Community. 

Designed to operate autonomously while enhancing human expertise, the AI-driven system streamlines operations, delivers faster and smarter assistance, and elevates partner experiences through cutting-edge innovation.

Judges commended Salesforce for its mature, data-rich approach, highlighting the integration of diverse data sources, the use of SSOT content, and real-time accuracy dashboards.

“Salesforce’s initiative delivers both insight and measurable impact,” the panel noted. With a structured crawl-walk-run roadmap and early metrics pointing to strong self-service gains, the project exemplifies a balanced combination of technological innovation and operational excellence.

This recognition reflects a wider shift in digital transformation, where AI-powered solutions are increasingly central to improving efficiency, personalising interactions, and delivering tangible results across industries.

This award-winning work of Salesforce offers inspiration for the next wave of digital leaders, illustrating how AI can be leveraged to transform processes, empower teams, and drive measurable outcomes. 

Beyond the recognition and spotlight it gives, the Digital Transformation Awards continue to foster collaboration, knowledge sharing, and the pursuit of excellence in digital strategy and implementation. Organisations at every stage of their transformation journey can draw insights from this year’s winners and position themselves for success. 

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