SAP appoints Augusta Spinelli to lead EMEA operations

SAP has named Augusta Spinelli as its new Regional President for Europe, Middle East and Africa, overseeing 53 offices across 89 countries. A 24-year veteran of the company, Spinelli moves into the role after leading SAP’s global Adoption Services Center, with a career spanning sales, delivery, and services leadership. She will focus on accelerating growth, deepening partner collaboration, and driving adoption of SAP’s AI-first strategy, including the roll-out of 400 embedded AI use cases by 2025.

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