True Corporation's enterprise division TrueBusiness has entered a strategic partnership with Japanese telecommunications company SoftBank to jointly develop digital infrastructure across Thailand, according to Marketech APAC.

The collaboration combines TrueBusiness' connectivity and service capabilities with SoftBank's technology ecosystem to deliver integrated digital transformation solutions for Thai enterprises. The partnership focuses on three pillars: market and product development, operational cooperation, and sustainable long-term growth.

Both parties plan to explore strategic co-investments in emerging technologies including AI Cloud and 5G infrastructure. Thai enterprises will gain access to SoftBank's global technology portfolio alongside TrueBusiness' nationwide infrastructure and market intelligence.

Teeradet Dumrongbhalasitr, Chief Business Officer at True Corporation, said: "Our partnership with SoftBank represents a pivotal milestone in our quest to harmonize with global leaders. It underscores our commitment to elevating innovation and service standards for our enterprise clients. By synthesising SoftBank's global best practices with True Corporation's nationwide cutting-edge infrastructure and profound market intelligence, we are confident this collaboration will serve as a catalyst for Thai organizations to achieve concrete digital transformation and drive sustainable economic growth through accessible, high-impact technology."

Kimimasa Kudo, Vice President and Head of Global Business Division at SoftBank, said: "Establishing a robust AI ecosystem in Thailand aligns seamlessly with our mission. We aspire to introduce global innovations that enhance the innovative and leadership capacities of Thai businesses in this digital era."

The partnership positions Thailand as a regional hub for digital innovation, enabling organisations to access global best practices and advanced technologies through localised infrastructure and service delivery capabilities.

Learn more about the strategic partnership framework and implementation plans in the full story.