VIOOH, the leading premium global digital out-of-home supply-side platform, has formed a strategic partnership with JCDecaux Ireland delivering programmatic access to digital inventory across the Republic of Ireland and Northern Ireland, according to ExchangeWire.

The partnership provides access to 288 digital screens generating 311 million monthly viewable impressions, representing 32% of the DOOH market in Ireland. JCDecaux Ireland's network spans roadside, shopping centres and retail environments across major cities and regional areas.

High-impact roadside formats deliver 191.6 million monthly impressions through Digipanels, Digipoles, Billboards and Digi48 and Digi96 formats. Premium mall and shopping centre placements contribute 91.3 million monthly impressions through iVision and MVision screens, while retail environments including Tesco stores add 28.1 million monthly impressions with national coverage and city centre locations.

Coverage extends across Dublin, Cork, Limerick, Galway, Waterford, Belfast and Derry delivering comprehensive reach across Ireland's most influential urban centres.

Gavin Wilson, Global Chief Commercial Officer at VIOOH, said: "JCDecaux Ireland's diverse network gives advertisers exceptional flexibility to reach audiences across multiple environments, from high-traffic roadside locations to engaged shoppers in retail settings. With nearly a third of Ireland's DOOH market now accessible programmatically through the VIOOH Trading Manager platform, brands can build sophisticated cross-environment campaigns with the targeting precision and real-time optimisation that programmatic delivers."

Pat Mannion, Commercial Director at JCDecaux Ireland, said: "This partnership with VIOOH represents an important evolution in how advertisers can access our premium DOOH inventory. VIOOH's programmatic platform opens our network to a global marketplace of buyers, bringing advanced targeting capabilities and campaign flexibility to our roadside, retail and shopping environments."

Through programmatic buying, advertisers gain enhanced targeting capabilities, real-time campaign optimisation and seamless integration with global DOOH strategies.

Explore the programmatic DOOH marketplace expansion and targeting capabilities in the full article.